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McDonalds October 2009 Global Comparable Sales Increase more than 3 percent

McDonald's Corporation announced today that global comparable sales rose 3.3% in October 2009. Performance by segment was as follows:

•U.S. relatively flat at (0.1%)
•Europe up 6.4%
•Asia/Pacific, Middle East and Africa up 4.7%

"Our customers are at the heart of everything we do, and McDonald's is delivering what they want," said Chief Executive Officer Jim Skinner. "Our everyday, predictable value, outstanding menu and convenience continue to make us the preferred choice for a growing number of customers."

Against a strong prior year performance, U.S. comparable sales were relatively flat in October but continued to outpace the overall quick-service restaurant industry. Customers' ongoing appetite for the Dollar Menu, premium Angus burgers and McCafe espresso-based coffees supported the month's results.

In Europe, comparable sales rose 6.4% for the month, driven by positive results in the U.K., France and Germany. Throughout Europe, premium menu options, iconic core products and an expanding line of mid-tier offerings - all at a good value - contributed to October sales.

The 4.7% increase in Asia/Pacific, Middle East and Africa's October comparable sales was fueled by Japan and Australia, partly offset by China. Across the segment, core menu, value, convenience and breakfast drove the region's performance

Datum: 09 November 2009
Bron: Press release McDonalds Corporation

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