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Weight Watchers Second Annual Lose For Good(TM) Campaign Wraps Up and Reveals Even More Good

Weight Watchers (NYSE: WTW) announced today the donation of one million dollars to two hunger fighting organizations - Share Our Strength, the leading organization working to end childhood hunger in America, and Action Against Hunger, an international humanitarian organization whose mission is to eliminate hunger. During a seven week period, from August 30, 2009 to October 17, 2009, Weight Watchers Members and Online Subscribers worked towards adopting a healthier lifestyle and lost approximately four million pounds, allowing the company to reach its one million dollar donation goal as part of its Lose For Good(TM) campaign.

The campaign was created to help raise awareness about two global epidemics, obesity and hunger, encouraging Americans to get healthier while also doing good for others. In addition, during the campaign, Weight Watchers staff voluntarily organized local food drives at over 3,300 locations across the country, resulting in the approximate donation of more than two million pounds of food to local food banks.

Datum: 09 November 2009
Bron: Press release Weight Watchers

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